The Benefits of Pedestal Express Light Stands
One of the best utilizations
of floor space in retailing lamps is what is
known as clusters of lamp stands displaying portable
lamps. Clustering small groups of pedestals/light
stands that are close together allows more lamps
to be shown in the least amount of square footage.
By using our five different heights you can display
various sizes of lamps nesting them together
by styles, manufactures or colors. One lighting
retailer overlaps the shades within the cluster,
thus making maximum use of today's expensive
square footage.
Lighting retailers that sell portable lamps know
the importance of having a broad selection. There
are now many lighting showrooms displaying as
many as 300 individual lamps on light stands.
Some people may question that this is too many
and how do we effectively inventory so many?
The key here is to use very specific categories.
By putting all the brass together or crystal
together you have to rely on many clusters again,
only with these huge lamp selections you then
sub-group by price point or style.
Lets face it, if you have a minimal amount of
lamps for sale, the customer is going to the
lighting retailers who specialize in this category
and boast the best selection. There is such a
lighting retailer that admits 300 lamps on light
stands are not 6 inventory turns a year. In fact
he admits that many lamps in that 300 group never
sell and he has changed his thinking and refers
to them as store fixtures. There are times in
retailing a product you are forced to carry (store
fixtures as product) to be the largest selection
in town and have a reputation for it. The eighty
twenty rule works here, twenty percent of your
selection provides eighty percent of the sales.
"This is our 3rd
order as we expand our lighting showroom, the pedestals
we originally purchased about ten years ago look
and match our latest order and we love them."
E.B. Baker
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